accessible energy journeys
Designed accessible online account and app for Good Energy, improving usability and engagement across complex B2C and B2B experiences.
Digital engagement +176%
Support calls -8%
Accessibility accredited
4.8/5 App store rating
e-commerce replatform and optimisation
Led internal design execution for Hobbycraft’s e-commerce optimisation and replatform project, collaborating with the Head of Digital Experience to deliver personalised digital experiences.
Revenue +20% YoY
£1mil+ Black Friday week
1,500+ craft ideas migrated
Design system build
hydroponic growing app design
Created a user-centred mobile app concept for a hydroponics startup, combining research, UX strategy, and prototyping to support sustainable urban living. Validated concept through user testing with measurable improvements in task success.
accessible energy journeys
Designed accessible online account and app for Good Energy, improving usability and engagement across complex B2C and B2B experiences.
Digital engagement +176%
Support calls -8%
Accessibility accredited
4.8/5 App store rating
e-commerce replatform and optimisation
Led internal design execution for Hobbycraft’s e-commerce optimisation and replatform project, collaborating with the Head of Digital Experience to deliver personalised digital experiences.
Revenue +20% YoY
£1mil+ Black Friday week
1,500+ craft ideas migrated
Design system build
hydroponic growing app design
Created a user-centred mobile app concept for a hydroponics startup, combining research, UX strategy, and prototyping to support sustainable urban living. Validated concept through user testing with measurable improvements in task success.
accessible energy journeys
Designed accessible online account and app for Good Energy, improving usability and engagement across complex B2C and B2B experiences.
Digital engagement +176%
Support calls -8%
Accessibility accredited
4.8/5 App store rating
e-commerce replatform and optimisation
Led internal design execution for Hobbycraft’s e-commerce optimisation and replatform project, collaborating with the Head of Digital Experience to deliver personalised digital experiences.
Revenue +20% YoY
£1mil+ Black Friday week
1,500+ craft ideas migrated
Design system build
hydroponic growing app design
Created a user-centred mobile app concept for a hydroponics startup, combining research, UX strategy, and prototyping to support sustainable urban living. Validated concept through user testing with measurable improvements in task success.